Digital marketing is an effective method for marketers to reach potential consumers. The Information age has lead to the creation of many technological tools that help companies build relationships with their clients and gain a large following. Some of these include search engine optimization, website creation and management, e-mail marketing, mobile marketing, Skype and social media platforms such as Facebook and Twitter. Google Adwords, Facebook ads and Adroll, there is no better time to master Digital Marketing. This course will help you take your career to the next level with a modern, internet-savvy approach. Learn from a professional and well-respected marketing instructor who also draws from a wealth of practical experience. Digital marketing is a fast moving environment with constant changes in algorithms, advertising platforms and available technology. This introduction course is designed to put current and future digital marketers on top of the latest trends and introduce them to new best practices. Digital marketing is the future.
Marketing has evolved a lot in the past decade or so. Gone are the days when people had to wait for hours to watch their favorite shows. Gone are the days of keeping track of your invites and important events on a paper calendar. Digital marketing has made it possible for businesses to reach out to customers with state-of-the-art tools like SMS marketing and email marketing, thereby saving time and money by creating more effective communication channels. Go digital. Reach out to a wider audience, do more research, build stronger relationships and make more sales. In this course you'll learn how to identify your ideal customer and the platforms they use. You'll be able to understand how to use SEO, PPC and social media marketing tools like Facebook and Twitter to attract new customers and grow your business.